The A to Z of Being Understood

As author of my own book since 2011, I never underestimate the power of being able to engage as you write. Explain, provoke, question and describe in simple, straightforward terms.

Within 2 months of being published, The A to Z of Being Understood was being taught to further education students in a University in Austria. It was a proud moment when I spoke to the students at the Austrian Embassy in London and many of them said it was as if I was speaking just to them as they read the book.

That’s the point. I am speaking to you as I write. I want you to be able to compel, connect, move and engage with people as you go about your business. I want you to be understood. You can pick a letter and start implementing the steps and ideas that very same day – easy as A, B, C.

Kay White's A - Z

Book - A-Z of Being Understood

The A to Z of Being Understood
Make Your Voice Heard and Your Conversations Count

Give me five minutes and I’ll show you how to be heard and have people sit up and take notice of you and what you’re saying.

Discover simple steps to dramatically increase the effectiveness of your communication so people are inspired to give you what you want, quickly and easily. Read my book and I’ll show you how to do it in less than 30 days.

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A
The secret US Navy Pilots use to make a quick manoeuvre and turn a dangerous situation around in an instant, and how it helps us to do the same
B
A banana peel which trips you up in your conversations and upsets people as they hear it – how you can easily avoid it and what to say instead.
C
3 easy ways to get your message crystal clear – save time, money and energy and people LOVE you for it.
D
The number one thing you can say in any conversation to get to the heart of the matter AND help everyone.
e
How to reclaim your power quickly before you react and say something you’ll regret!
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“I love this book! In practical, straight-forward terms White teaches you how to communicate like a pro. Every page is filled with a tid-bit of information you will want to burn into your memory.”

—LOIS P. FRANKEL, PH.D., BESTSELLING AUTHOR OF NICE GIRLS DON’T GET THE CORNER OFFICE AND NICE GIRLS JUST DON’T GET IT
f
Discover the simple formula to tell someone what they need to hear without upsetting them, or yourself
g
Use the two most powerful words that make a MASSIVE difference to whether people take actions and instructions from you (or not)
h
Surprise people with this simple phrase and make it easy for them to quickly like you and want to support you– they’re normally shocked when you say it
i
Find out the most over-used word you must avoid if you want to compel and persuade people – Bart Simpson teaches us this lesson!
j
Remember and use the magic you have at the tip of your nose to make people feel more comfortable with you so they bond with you more easily
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“In business as in life – to other people, you are what and how you communicate. The A to Z of Being Understood makes it easy and clear to understand how to be understood and why it’s so important for you. Just using one of the principles can change your life – and there are 26 to play with. Keep going back for another one and then work with them. Start to notice the difference in your results. Others will.”

—BRIAN TRACY, SUCCESS EXPERT AND BESTSELLING AUTHOR OF THE PSYCHOLOGY OF SELLING
k
Learn how to use this phrase like a mantra and watch your results rocket. This is where the fortune is.
l
Discover the 2 key reasons why you must use what you were born with more than you do AND do it now, people will actually be shocked!
m
Give people what they’re craving – they’ll thank you and then get into action once you do
n
Two letters to avoid if you want to win people’s hearts and minds and get them to take action right away
o
How and why we must learn from the mushroom-growers. Once learned,never forgotten and you’ll establish instant credibility and “buy in” to your plans
p
3 quick and easy strategies to keep people’s attention and give them what they need to get on and get the results you want
Dennis Wade

“My job as a trial lawyer is to get judges and ultimately juries to understand, and embrace my clients’ case. When I need help in getting my message across, I reach into Kay White’s magic toolbox—The A to Z of Being Understood—to find a strategy or an approach that will help construct a winning argument. And when ticklish, tricky personnel and management matters land on my desk, Kay’s calming and common sense advice brings clarity and most often–a ready way forward.”

—DENNIS WADE, FOUNDING PARTNER, WADE CLARK MULCAHY, ATTORNEYS AT LAW
q
The BIGGEST secret that all savvy communicators use to get clear and connect with people AND the difference that makes the difference when you use this secret
r
Walt Disney teaches a valuable lesson which will instantly make people like you even more
and help you get along with those people you just don’t “get”
s
Discover how to make your message engaging, compelling and moving for people – and learn a quick model you can use anywhere
t
Understand how to get your point across so that people really listen to you and stay with you (as opposed to ‘tune out’ or drop off)
u
What you MUST do to make sure your message has landed and that people have what they need from you to get into action
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“If you think being understood is something that happens by lucky accident, well, you haven’t read this book yet. Leaping across generations, cultural divides, and even the genders in a single bound, who says we can’t turn the misery of misunderstanding into the glory of being understood, the first time! Thank goodness Kay White is here to make this simple, and clear—as crystal.”

—ANDREA J. LEE, CEO OF THE WEALTHY THOUGHT LEADER AND AUTHOR OF PINK SPOON MARKETING
v
Find out about the 7% that makes 100% difference in how you put yourself across
w
How to avoid putting people on the defensive and closing them down, and what to say instead
x
Discover what you’ve probably taken for granted which will add influence and impact as you go about your business
y
Grab people’s attention and keep it from the moment you learn this
z
Take the heat out of a hot-under-the-collar situation and immediately put yourself back in control
Lisa Sasevich

“The A to Z of Being Understood gives you the opportunity to get clear on what you can do to help others to really understand what you’re about, what you want and how to get it – all in less than 30 days! Pick a day, pick a place to start and work with Kay’s tools, ideas and strategies. She grabs your attention from page 1 and walks you by the hand through the book.”

—LISA SASEVICH SALES CONVERSION EXPERT AND AUTHOR OF THE INVISIBLE CLOSE

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