The Difference A Good Name Makes

by | Mar 1, 2013 | Blog, How To Persuade

How to influence action with ease It’s often the difference between success and failure, or ‘yes please’ and ‘no thanks’ – naming a product, naming a project, naming a team, naming whatever.  Giving something a name which is compelling, inviting, something that...

5 Ps to Position And Own Your Value

by | Dec 20, 2012 | Blog, How To Persuade

Attract People, Business and Opportunity To You When push-comes-to-shove, it’s a word few people are able to actually define. The word ‘positioning’ is one we hear a lot. When push-comes-to-shove, few people really are able to actually define.  I...

This Is An Expensive Mistake

by | Nov 8, 2012 | Blog, How To Persuade

Speak it out clearly – and in a language we understand How would this make you feel? You send someone something about a service you offer or a role you’re interested in and, in your first paragraph, you lose them?  They take one look at the first piece you’ve written...

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