Persuade And Engage From The Word ‘Go’

It’s often the difference between success and failure, or ‘yes please’ and ‘no thanks’ – naming a product, naming a project, naming a team, naming whatever.  Giving something a name which is compelling, inviting; something that people either want, want to aim for or...

Two Small Words Change Everything

Two Small Words Change Everything  Use them more and make things easier for yourself It’s such a small thing to say ‘thank you’ and these two small words cost you absolutely nothing and yet make a huge difference to if and how people remember you and respond to you. ...

Why Put People on the Defensive?

‘Why’ is such a small and yet powerful word to notice, understand and be aware of as you use it.  Really, why? Well, it does two things very quickly, immediately in fact.  Two things you want to avoid. One, it sends people straight to the word “because” which is...

7 Words To Raise Your Game

How to use assertive language and raise your game There are so many ways to say something and every way means something different to your listener as you say it.  Imagine you’re in a meeting and someone asks if anyone is able to take on a new project or put some...

Whose Glasses Are You Wearing?

And Do They Suit You? “Oh, it’s so obvious, what you want to do is, blah blah.”  “Well, what you should do is xyz.”  We’ve all done it, said it and been told it, haven’t we?  ”What you need to do is” or “What you should do is” etc.  Well, in fact, what we should do...

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